mission | Those Vegan Cowboys

What we are up to

With the hustle and bustle of this world, we’re out here fightin to make it a better place. When you’re trying to watch the stars in the middle of the city, you’re gonna miss most of them. We took a step back into the old west where the stars at night shine big and bright and opened our eyes to new possibilities in the dairy industry. As one famous cowgirl, Dolly Parton, once said, “If you don’t like the road you’re walking, start paving another one.” And that’s exactly what we’re out here doin. Us cowboys put on our thinkin caps, looked at the facts and figures and got to workin with scientists and their fancy technology. We see ourselves as pioneers on this journey to a more sustainable future where we can respect critters and give ‘em the lives they deserve.

Those Vegan Cowboys develop milk and cheese. We make products with the same taste as cow's dairy, but without the use of animals.

We aim to produce dairy with a significant reduction of water, land and CO2 emission of at least 5 times lower compared to cow milk.

Those Vegan Cowboys strive for healthy products with less saturated fats, which are suitable for people with lactose intolerance.

Some side effects may occur

while making damn good cheese

Fermentative production of casein proteins leads reduction of land-use of at least five times compared to the land use of caseins from cow’s milk. Similar spectacular reduction in use of fresh water reserves and CO2 emission. Record-shattering low nitrogen and methane emissions compared to traditional dairy. Plant-based dairy has a far more handsome carbon footprint. And finally, animal welfare issues can be left where they belong – in history books.

Meet Margaret, our own Iron Lady

Named after Margaret Thatcher, this bovine beauty is quite the revolutionary lady herself. On top of that she’s actually made of metal, unlike the original. Known for being the first female prime-minister of the United Kingdom, Thatcher introduced some major reforms in order to drag the U.K out of its ongoing struggles. With her iron will and vision for the future, she famously spoke the words: “There is no alternative”. Our Margaret is the first of her kind as well, and the embodiment of our own vision for the future. However, she will spread a message that’s quite the opposite of Thatcher’s, a message that will transcend national borders: “There is an alternative”.

What we are up to