mission | Those Vegan Cowboys

What we are up to

Those Vegan Cowboys are fixin’ to whip up some new vegan foods that are indistinguishable in flavor, structure, nutritional properties and values from yer old ‘n familiar milk, cheese, yoghurt and butter. Looking at the mother cow we see an ineffective and darn pitiful sentient cog in the industrial process of modern dairy farming. An animal optimized like a machine where grass is put in on one end and milk comes out at the other. So what do Those Vegan Cowboys do? They take the next logical step in dairy production. From hand milking, via the milking machine to the fully automatic milking robot of today. We work on the Stainless Steel Cow.

Those Vegan Cowboys develop milk and cheese. We make products with the same taste as cow's dairy, but without the use of animals.

We aim to produce dairy with a significant reduction of water, land and CO2 emission of at least 5 times lower compared to cow milk.

Those Vegan Cowboys strive for healthy products with less saturated fats, which are suitable for people with lactose intolerance.

Meet Margaret, our own Iron Lady

Named after Margaret Thatcher, this bovine beauty is quite the revolutionary lady herself. On top of that she’s actually made of metal, unlike the original. Known for being the first female prime-minister of the United Kingdom, Thatcher introduced some major reforms in order to drag the U.K out of its ongoing struggles. With her iron will and vision for the future, she famously spoke the words: “There is no alternative”. Our Margaret is the first of her kind as well, and the embodiment of our own vision for the future. However, she will spread a message that’s quite the opposite of Thatcher’s, a message that will transcend national borders: “There is an alternative”.

What we are up to